Key Points Of Competitive Intelligence.
Completive Intelligence, Concepts
There is a process involved
in gathering information, converting it into intelligence and then using
it in decision making. Some corporate officers, directors emphasize that
if the intelligence gathered, it is a business decision to reduce funds
for research or marketing, that the competitions has already gained
substantial market share . Why duplicate a product when you can reinvent
this product at a minimal cost.
essentially means understanding and learning what is happening in the
world outside the business so one can be as competitive as possible. It
means learning as much as possible, as soon as possible, about a
competitors industry in general, one's competitors, or even one's county's
particular zoning rules. In short, it empowers anticipating and facing
challenges head on.
A more focused definition
of CI regards it as the organizational function responsible for the
early identification of risks and opportunities in the market before
they become obvious. Experts also call this process the early signal
analysis. This definition focuses attention on the difference between
dissemination of widely available factual information (such as market
statistics, financial reports, newspaper clippings) performed by
functions such as libraries and information centers, and competitive
intelligence which is a perspective on developments and events aimed
at yielding a competitive edge.
The term CI is often viewed as
synonymous with competitor analysis, but competitive intelligence is
more than analyzing competitors: it is about making the organization
more competitive relative to its entire environment and stakeholders:
customers, competitors, distributors, technologies, and macroeconomic
Competitive Intelligence Research.
intelligence is defined as "the action of defining, gathering,
analyzing, and distributing intelligence about products, customers,
competitors and any aspect of the environment needed to support
executives and managers in making strategic decisions for an
Market intelligence is the information relevant
to a company's markets, gathered and analyzed specifically for the
purpose of accurate and confident decision-making in determining
strategy in areas such as market opportunity, market penetration
strategy, and market development.
Some even go as far as
making a time limit where if the owner doesn't pay or give personal
information within a certain time, the malware permanently destroys
Competitor Analysis, A Competitor Array.
A Competitor Array
Define your industry, scope and nature of the industry..
Determine who your customers are and what benefits they expect.
Determine what the key success factors are in your industry.
Rank the key success factors by giving each one a weighting, The
sum of all the weightings must add up to one.
competitor on each of the key success factors.
cell in the matrix by the factor weighting..
Hiring A Private Investigator.
Questions To Ask!
An Inexpensive PI Agency, May Not Be, The Best
Inquire, If The Agencies Owner(s) Will Be On-Site, During
What Will Your Be Charged For?
How Will You,
Be Kept Informed.
Prove To Me, Your Agents, Are Working The Case. That your agency is not using interns in training or sub-contracting my assignment to another firm.
Investigations And Services.